12 pm

Welcome and Introductions

12 pm

Welcome and Introductions

12 pm

Welcome and Introductions

12pm

Schedule item

Room or Speaker

Schedule description.

Uber Advertising

El valor del movimiento

07 de Octubre
4pm - 9pm


Auditorio Mosaic
Periférico Boulevard Manuel Ávila Camacho 137 (Piso -1), Polanco - Ciudad de México.

Uber Advertising

La data sin contexto no es nada

La vida sucede entre un lugar y otro.


Es en esos trayectos donde cambiamos de contexto, tomamos decisiones y vivimos experiencias que influyen en lo que elegimos.


Prepárate para una tarde llena de ideas y nuevas perspectivas que te invitarán a mirar el movimiento de una forma diferente, descubriendo cómo entender a las personas puede transformar la manera en que las marcas conectan con ellas.

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No Journey Talks 2026, vamos reunir neurociência, comportamento, cidades e marcas para explorar como o movimento transforma a maneira como as pessoas pensam, consomem e se conectam.

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La vida sucede entre un lugar y otro.

Es en esos trayectos donde cambiamos de contexto, generamos expectativas, tomamos decisiones y vivimos experiencias que influyen en lo que elegimos.


Prepárate para una tarde llena de ideas, perspectivas y pláticas que te invitarán a mirar el movimiento de una forma diferente, porque entender cómo se mueven las personas también puede cambiar la forma en que las marcas conectan con ellas.

Spend an afternoon with Uber Advertising to learn how your brand can accelerate in 2026.

Thursday,

February 26 

3pm
1 Hotel Melbourne

9 Maritime Place, Docklands


Agenda

Registration


 

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El movimiento empieza aquí ->

Federico Carranza Kopper – Director LATAM, Uber Advertising

Hernando Cortés – Head of México, Uber Advertising


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Mexico in motion con Uber

Hear the highest-rated keynote from Cannes Lion 2026.

 

Do we need to shift our thinking when the journey from discovery to purchase can be near-instantaneous? And what role does creativity play in new-economy companies with deep commerce understanding and data?


Having run a multinational experiment in creative effectiveness across 19 markets, Lucinda Barlow reveals what moved the needle for Uber and what didn’t, how they measured it and what the role is that creativity now plays in their mix.

 

 

Paola Aguilar – Head of Retail, Uber Eats México

Diogo Aniceto – Head of Mobility Marketplace, Uber México


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¿Cómo nace una buena idea?

Roberto Martínez – Podcaster, autor best-seller, creador y conferencista


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Beyond CPM: where creativity meets movement

Hear the highest-rated keynote from Cannes Lion 2026.

 

Do we need to shift our thinking when the journey from discovery to purchase can be near-instantaneous? And what role does creativity play in new-economy companies with deep commerce understanding and data?


Having run a multinational experiment in creative effectiveness across 19 markets, Lucinda Barlow reveals what moved the needle for Uber and what didn’t, how they measured it and what the role is that creativity now plays in their mix.

 

 

Corey Rados – Global Head of Creative Studio, Uber Advertising


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Join us at Accelerate — an exclusive Uber Advertising event exploring how brands win in the age of Quick Commerce. This is a forum for marketers to uncover what it takes to grow faster, reach further, and convert more in today’s high-speed retail media environment. Backed by real insights, market data, and client success stories, Accelerate will show you why Quick Commerce platforms are no longer an emerging channel — but a critical growth lever for CPGs, retailers and brands alike.


If you're not moving fast, you're falling behind. Let’s Accelerate.


Register your attendance and dietaries ASAP.

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Schedule

Day 1

12 pm

Welcome and Introductions

1 pm

Plenary Session

2 pm

Roundtable Discussion: “What Makes an Effective Virtual Event?”

Day 2

12 pm

Networking Break

1 pm

Workshops

2 pm

Keynote Presentation

Day 3

12 pm

Welcome and Introductions

1 pm

Plenary Session

2 pm

Roundtable Discussion: “What Makes an Effective Virtual Event?”

 

Pick Up Information


Please arrive by 2:45pm sharp to board the Uber Boat.

 

A transfer boat will operate ongoing from 5pm transporting passengers that need to depart early.

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06 de Octubre

4pm - 9pm


Auditorio Mosaic
Periférico Boulevard Manuel Ávila Camacho 137 (Piso -1)
Polanco - Ciudad de México

Invitación personal e intransferible

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